If we have more memories than dreams, we are dead.

This phrase was shared with me during an interview by the very famous and talented Bobby Coimbra. For those who don’t know Bobby, and I’m sure there are very few, we’re talking about possibly the most beloved Brazilian in Venezuela. A Brazilian who, after living in many countries, made this land his home. An entrepreneur in the world of creativity who has been behind many of the country’s most prestigious advertising campaigns. A good guy, a good friend. From the moment I heard this phrase, I felt a connection to it.

Having memories is something beautiful and important. Just imagine for a second a life without the memory of triumphs and failures, of experiences and lessons, of family moments… But dreaming is even more important. Dreaming is essential for progress. Without dreams, without thinking big, little or nothing can be achieved. In life, you must first dream and then, with hard work, turn those dreams into realities. If you’re not capable of dreaming, you’ll make little progress. Dreams are even that energy that keeps us alive along the way… feeling that we can reach them gives us the strength to keep going, to push forward, to prosper.

Life is an eternal journey, an endless experiment… dreams give us that magical touch, necessary to keep walking with enthusiasm. Another great in communications, Leo Burnett, always asked us to aim for the stars because aiming high will always bring something good. Success starts within us, in the attitude we take in life. Wake up every day convinced that you are going to succeed, that you will achieve your dreams… and I promise you that sooner than you imagine, you’ll be celebrating. Stop remembering and start dreaming.