Blog

The Right Strategy.

It doesn’t matter how big your company is. You’re going to need Integrated Marketing Communications (IMC) if you want to succeed in advertising your business. Like in fashion...

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Marketing through Memes.

Memes are more popular than anyone. At least in terms of searching, and according to Google Trends. While you’re reading this, people around the world are sharing...

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The great business idea.

It’s happening right now: somewhere, someone is having a great business idea. Probably it happened to you many times. But, how do you transform that moment of inspiration into something...

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Effective communication and its relevance.

A reference in American politics states a fundamental premise: not only do you have to be the ideal candidate, you must worry that others – especially readers – realize this...

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How to Seduce your Female Clients.

Some say that you don’t have to understand women, just love them. I am lucky enough to be surrounded by very... 

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Don’t walk alone. Get into business with the right partner.

We have always heard the saying that: “Two heads are better than one”, and it is so true! In a startup, we may need the support and the ideas of...

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Genuine conversations to establish relationships with users.

The net is flooded with content. Brands are in constant movement, innovating, creating and sharing information to attract or keep their customers using their human side. According to the study...

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Communicate effectively and influence others using persuasion.

The use of important words takes on a big part of my job, and I usually prepare ahead of time for meetings and presentations. I always talk about the power...

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Personal branding: Your story, Your business.

My father is a brilliant man, good in business as well as a noble and respected individual. He strove to build a company that became one of the most important...

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Emotions are Everything.

If you watched Inside Out, the movie from Pixar (2015), you’d probably remember those great characters: happiness, sadness, anger, disgust, and fear. It’s not surprising to know that is them,...

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